I’m working on story for CIO titled “Why M-Commerce is not yet ready for primetime.”
The story will investigate both the promises and pitfalls of m-commerce. I know a lot of your clients will want you to send me pitches promising the moon and stars. M-commerce is the next big thing, or so I’ve been told by a lot of so-called experts who are pretty vague with their predictions.
Now, I do believe m-commerce will get figured out – eventually – but I also believe we’re in for a rough ride on the road to m-commerce maturity.
Rather than discussing rosy forecasts, I want to investigate the challenges and roadblocks that will have to get solved sooner or later.
There are a bunch of reasons why m-commerce is underperforming now, the main one being that businesses still have no clue about how behaviors change over the mobile vs. the standard Web. Okay, Asia is the exception, but even in Asia much of the m-commerce success story is simply about being able to pay for things from vending machines with your mobile phone. Not exactly earth shattering.
M-commerce is about a heck of a lot more than mobile payments. This story will look instead at the big-picture stuff that isn’t being discussed as much as it should be, such as user behaviors, how mobile fits in with existing systems, how m-payments affect existing currency and payment structures, how consumers engage over the mobile channel, etc.
With Thanksgiving bearing down on us, I won’t be doing more than one or two phone interviews – if that. I plan to source the majority of this story via email. Please keep that in mind when you pitch me (send pitches to email@example.com).
Deadline: EOD 11/26