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	<title>Sandstorm Media</title>
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	<link>http://sandstormmedia.com/home</link>
	<description>Copywriting, Marketing and Social Media</description>
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		<title>7 Secrets to Effective Corporate Blogging</title>
		<link>http://sandstormmedia.com/home/secrets-blogging</link>
		<comments>http://sandstormmedia.com/home/secrets-blogging#comments</comments>
		<pubDate>Thu, 17 May 2012 01:49:36 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR/Marketing]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=985</guid>
		<description><![CDATA[While at Interop, one of the questions that vendors asked me over and over again was about how to create a corporate blog that people will actually read. Many of the blogs that I looked at were hot messes. They had no continuity, no voice, and offered little incentive to stop by more than once. [...]]]></description>
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		<title>Why Bad Presentations Will Sink You at Trade Shows</title>
		<link>http://sandstormmedia.com/home/tradeshowpresentations</link>
		<comments>http://sandstormmedia.com/home/tradeshowpresentations#comments</comments>
		<pubDate>Wed, 25 Apr 2012 19:54:44 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR/Marketing]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=958</guid>
		<description><![CDATA[Since we’re coming up on a few big trade shows (Interop, CTIA and Citrix Synergy are all running the second week of May), I want to take a moment to discuss trade show presentations. The blog Psychotactics recently posted a somewhat simple, but still relevant entry on one of the biggest mistakes people make with [...]]]></description>
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		<title>How Has Life Changed For Journalist 2.0?</title>
		<link>http://sandstormmedia.com/home/journalist20</link>
		<comments>http://sandstormmedia.com/home/journalist20#comments</comments>
		<pubDate>Mon, 23 Apr 2012 20:28:19 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR/Marketing]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=936</guid>
		<description><![CDATA[A few weeks back, Steve Fransworth interviewed my for his series of video Q&#38;As about PR, social media and the press. Steve is the Chief Digital Strategist at Jolt Social Media. Take one look at his Twitter following and you&#8217;ll see quickly that he knows what he&#8217;s talking about. He has 60,000+ followers, and this isn&#8217;t [...]]]></description>
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		<title>Five Major Trade Show Nuisances for the Press – and How to Avoid Them</title>
		<link>http://sandstormmedia.com/home/nuisances</link>
		<comments>http://sandstormmedia.com/home/nuisances#comments</comments>
		<pubDate>Wed, 18 Apr 2012 20:35:31 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=932</guid>
		<description><![CDATA[I’m starting to plan for Interop, so invariably I’m also starting to get annoyed by ineffective PR practices. Before I get into what these are, let me start this post with a few caveats: 1) I’m quite sure PR gets every bit as annoyed with the press as we do with you, so please email [...]]]></description>
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		<title>The number one reason pitches fail</title>
		<link>http://sandstormmedia.com/home/CTA</link>
		<comments>http://sandstormmedia.com/home/CTA#comments</comments>
		<pubDate>Wed, 21 Mar 2012 20:51:04 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR/Marketing]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=918</guid>
		<description><![CDATA[It’s not what you think, and I bet you’ve done it at least once I’ve been getting tons of pitches lately – more than normal. I’ve been attending a bunch of trade shows, which always opens the floodgates, and I’ve also had more stories for CIO and Network World lately, and every technology PR pro [...]]]></description>
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		<title>4 deadly mistakes to avoid when pitching trade show briefings</title>
		<link>http://sandstormmedia.com/home/trade-show-pitch-mistakes/</link>
		<comments>http://sandstormmedia.com/home/trade-show-pitch-mistakes/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 23:04:52 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=886</guid>
		<description><![CDATA[I’ve started off 2012 with a string of trade show visits – CES, OMS, RSA – and I’ve been seeing some misguided pitching patterns emerge of late. These techniques drag down your chances of getting a journalist to sit down with your client.  Before I go into the mistakes, though, if you’d like to see [...]]]></description>
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		<title>Q &amp; A with Arthur Germain – Part II</title>
		<link>http://sandstormmedia.com/home/blog/GermainPT2/</link>
		<comments>http://sandstormmedia.com/home/blog/GermainPT2/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 03:13:24 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech Trends]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=869</guid>
		<description><![CDATA[Arthur Germain is Principal and Chief Brandteller for Communication Strategy Group. If you missed Part I of our discussion, read it here. JV: It sounds like a lot of your PR job today revolves around tasks that would have been handled previously by internal sales and marketing teams. You dig up good customer stories. You [...]]]></description>
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		<title>Q &amp; A with Arthur Germain – Part I</title>
		<link>http://sandstormmedia.com/home/blog/GermainPT1/</link>
		<comments>http://sandstormmedia.com/home/blog/GermainPT1/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 20:34:54 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=859</guid>
		<description><![CDATA[I recently had the chance to talk with Arthur Germain, Principal &#38; Chief Brandteller at Communication Strategy Group. Arthur originally ended up on my radar because account execs at CSG consistently send me good pitches. Later, a few CSG-generated press releases caught my eye. They didn’t read like press releases. Rather, they read like stories. [...]]]></description>
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		<item>
		<title>How to get press interested in your clients at trade shows</title>
		<link>http://sandstormmedia.com/home/blog/trade-show-press/</link>
		<comments>http://sandstormmedia.com/home/blog/trade-show-press/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:53:45 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Tech Trends]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Getting more coverage]]></category>
		<category><![CDATA[RSA]]></category>
		<category><![CDATA[Trade show tips]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=832</guid>
		<description><![CDATA[I have trade shows on my mind this month. CES was intense. I’d skipped the show for a few years since it can be . . . well . . . over the top. Now, it’s even crazier. Despite the likes of Microsoft, Apple and Google turning away from the show (I would argue in [...]]]></description>
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		<item>
		<title>Top Trends from CES 2012</title>
		<link>http://sandstormmedia.com/home/blog/top-trends-from-ces-2012/</link>
		<comments>http://sandstormmedia.com/home/blog/top-trends-from-ces-2012/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:05:36 +0000</pubDate>
		<dc:creator>Jeff Vance</dc:creator>
				<category><![CDATA[Tech Trends]]></category>

		<guid isPermaLink="false">http://sandstormmedia.com/home/?p=795</guid>
		<description><![CDATA[It’s been a few years since my last visit to CES, and while I remember it as a zoo, it was nothing like this. More than 3,000 companies are exhibiting – officially, there are plenty of exhibitors in spaces not affiliated with CES, so bump that number up another few hundred at least.   Writing [...]]]></description>
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