New CIO startup roundup: marketing automation

Thumbnail image for New CIO startup roundup: marketing automation

I’m working on a new startup roundup for CIO. The focus for this one will be marketing automation startups. This is a fairly broad category, encompassing everything from email marketing to SEO to big platforms like ExactTarget and Marketo. Before you pitch me, understand that I have a process in place for these submissions. YOU […]

Read the full article →

PR pros: Why you need to constantly battle to make your pitches better

Thumbnail image for PR pros: Why you need to constantly battle to make your pitches better

  I recently sent out a query through my Story Source newsletter seeking sources for my upcoming Network World story, “How to Use Big Data to Beat the Competition.” I received about 50 pitches, but only a few were right on the money. To be fair, most of the pitches were pretty decent. Certainly better […]

Read the full article →

My Journalism 2.0 search for better business models

Thumbnail image for My Journalism 2.0 search for better business models

As many of you already know, my business is undergoing some fairly radical changes. The old business models supporting good journalism just don’t work anymore, and many of the new ones hoping to replace them simply mirror the mistakes the U.S. made in the past by letting manufacturing get gutted, unions destroyed, and labor devalued, […]

Read the full article →

How Bad Pitches Trigger the Rule of Resentment

Thumbnail image for How Bad Pitches Trigger the Rule of Resentment

I’m currently conducting a survey about pitching practices. In my State of the Pitch survey, I pose a couple of open-ended questions, asking people to draw my attention to important things I didn’t think to ask about. One question, “If you could teach journalists one thing about the realities of PR, what would it be?” […]

Read the full article →

What PR Can Learn from Network World’s Top Feature Stories for 2013 – Part 2

Thumbnail image for What PR Can Learn from Network World’s Top Feature Stories for 2013 – Part 2

If you missed the first part of this 2-part blog, be sure to check out the entry from Tuesday, so you know what the heck I’m talking about here in Part 2. Last month, my editor at Network World, Neil Weinberg, sent out story performance stats to his team of freelance feature writers. After digging […]

Read the full article →

Lessons from Network World’s Top Stories of 2013 – Part 1

Thumbnail image for Lessons from Network World’s Top Stories of 2013 – Part 1

What PR Can Learn from Network World’s Top Feature Stories for 2013 We journalists have a troubled relationship with PR. No surprise there, but when you dig into the specifics, we look like a mirror image of the dysfunction in Washington. Part of the problem is due to PR’s asymmetrical advantages. As Marc Cowlin wrote […]

Read the full article →

Pitching the Press? These 5 Tips Will Raise your Batting Average

Thumbnail image for Pitching the Press? These 5 Tips Will Raise your Batting Average

My latest story for Network World, “20 Essential Business Apps for iPhone and iPad,” just published this morning. The story – well, my editor actually turned it into a slideshow – features a majority of apps from Story Source subscribers. I did get a decent chunk (I’d say 40-45%) from HARO, but the quality from […]

Read the full article →

4 Emails PR should never send journalists

Thumbnail image for 4 Emails PR should never send journalists

One of the main pet peeves journalists have a about PR pros is that you tend to fill up our inboxes with requests for things that aren’t – well – all that important. I’m sure they feel important, but they usually fall under the heading of “PR Impatience.” I recently posted a query for a […]

Read the full article →

How to win your March Madness office pool: a data-driven approach

Thumbnail image for How to win your March Madness office pool: a data-driven approach

One glorious year, back in 2001, my office bracket was a pristine sheet of victory. Leading up to the National Championship game, one side of my bracket was perfect. Yep, perfect. Not one single wrong choice. The other side had a few blemishes, but not many. Unfortunately, the person chasing me in the standings did […]

Read the full article →

Why your cloud startup didn’t make the cut

Thumbnail image for Why your cloud startup didn’t make the cut

I’ve spent the majority of today answering emails and fending off scores of phone calls about my Cloud Startups Final 25, which I posted on Startup50. These are the finalists for my upcoming CIO story, “10 Hot Cloud Startups to Watch.” So I don’t have to keep repeating myself, I’ve created this FAQ. Hope it […]

Read the full article →