. . . and 3 Things not to So your company has finally been covered in the trade or business press, huh? Maybe your CEO was used as a source in the story, or perhaps a top-flight publication reviewed your new product. Congratulations. There’s a scene in the movie Bull Durham where Nuke returns to [...]
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CES 2013 is just around the corner, so my inbox is as jammed as the Santa Monica Freeway during rush hour. Frankly, most of the pitches I’m getting are terrible. I don’t know who thinks it’s a good idea to send out pitches that aren’t targeted, lack any story angle, and look like direct-mail brochures. [...]
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