Q & A with Arthur Germain – Part II

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Arthur Germain is Principal and Chief Brandteller for Communication Strategy Group. If you missed Part I of our discussion, read it here. JV: It sounds like a lot of your PR job today revolves around tasks that would have been handled previously by internal sales and marketing teams. You dig up good customer stories. You [...]

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Q & A with Arthur Germain – Part I

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I recently had the chance to talk with Arthur Germain, Principal & Chief Brandteller at Communication Strategy Group. Arthur originally ended up on my radar because account execs at CSG consistently send me good pitches. Later, a few CSG-generated press releases caught my eye. They didn’t read like press releases. Rather, they read like stories. [...]

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How to get press interested in your clients at trade shows

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I have trade shows on my mind this month. CES was intense. I’d skipped the show for a few years since it can be . . . well . . . over the top. Now, it’s even crazier. Despite the likes of Microsoft, Apple and Google turning away from the show (I would argue in [...]

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Top Trends from CES 2012

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It’s been a few years since my last visit to CES, and while I remember it as a zoo, it was nothing like this. More than 3,000 companies are exhibiting – officially, there are plenty of exhibitors in spaces not affiliated with CES, so bump that number up another few hundred at least.   Writing [...]

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7 Hot Technology Trends for 2012

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The thing I like least about prediction stories is the lack of accountability. Controversial, whack-job predictions drive page views, but few of them pan out. Moreover, the writers who make crazy predication are rarely called on to account for their lunacy. Few of us every hunt around for last year’s stories to see whether or [...]

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What PR can learn from Network World’s 2011 top feature stories

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We freelance writers live strange lives. I write regularly for a few publications, Network World being one of them, yet despite the fact that I am a regular contributor I don’t have a ton of insight into the inner workings of that magazine. Which tech trends generate the most interest?  What types of stories – [...]

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7 Hot Mobile Trends 2012

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2011 was a crazy year for mobile technology. iPads took the world by storm. Smartphones steadily replaced (and are starting to displace) feature phones. Carrier IQ put us all on notice that mobile privacy could be a major problem in the coming years, and RIM finally opened up BES to other mobile OSes, which is [...]

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Putting the “social” back in Twitter: How to start a dialogue and stop broadcasting

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At the Mashable Media Summit held in New York a few weeks ago, New York Times television and digital media reporter Brian Stelter shared his insight on connecting with his audience: “We benefit when we listen, but we benefit even more when we respond.” Stelter practices what he preaches. Stelter’s Twitter feed reflects a trend [...]

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Facebook for Business . . . a Skeptic Starts to Come Around

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For someone who writes often about social media, and who occasionally advises companies about how to roll social media into their content marketing efforts, I have a confession that may surprise you: I don’t have much of a business presence on Facebook. In fact, until recently, I was against it. After all, there’s a perfectly [...]

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Bridging the Digital Talent Gap

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Yesterday in the New York Times, Tanzina Vega wrote about the trouble advertising companies are having as they try to keep up with technology. The gist of the story is that ad agencies need more talent that focuses on quantitative measurements, whereas they are currently loaded with qualitative talent. As Quantcast, Alexa, Amazon, Google and [...]

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