Get attention for your startup

Content marketing and social media marketing are the buzzwords these days for building brand awareness. However, it’s not as easy as the many get-rich-quick, so-called experts would have you believe. In fact, much of what is being packaged under those umbrellas are just stale PR and sales strategies, updated slightly for the Internet age. And most aren’t worth the dog crap you’ll scrape off yours shoes after a walk in the park.

That’s not to say you can’t do it yourself. Some people can, but if you’re working for a startup, your time is limited. Your energy is constantly being drained by product development, team building, VC relations and a million and one other things. Your focus is constantly being undermined because so many colleagues have so many fires they need you to help them put out.

The last thing you should be doing is draining your energy reserves over writing projects – unless you’re a natural, and unless you’re one of the few people in the world who actually get energized from writing. If you’re one of those people, Sandstorm Media’s Startup Services probably aren’t for you.

If, however, you’re one of those people who back in college would procrastinate when a paper was due, inevitably writing it the night before you had to turn it in; if you’ve been putting off writing, marketing and social media projects that keep getting pushed to the bottom of your to-do list; if you fret as much about writing projects as a trip to the dentist: STOP!

Why are you doing this to yourself?

Hey, if you’re a startup, you’re probably already getting comfortable with outsourcing. Outsourcing your core messaging can seem scary – and it can feel like a remake of Hostel if you work with amateurs – but it doesn’t have to be. These will still be your messages, your ideas, and your core convictions that will be communicated to your target audience. You just won’t have to labor through the heavy lifting.

Email jeff (at) sandstormmedia (dot) net or call 310-492-5077 to get a no-obligation review of your existing value-proposition messaging, and to discuss your content needs. Mention Startup Attention to get special pricing for startups. And then turn your attention back where it belongs: to building your startup.