Copywriting and New Media Marketing
Jeff Vance and the team at Sandstorm Media help emerging technology companies target their messages to their ideal customers. Although our client roster encompasses a number of high-tech sectors, we specialize in cloud computing, mobile and security.
Through our five-step customer-engagement process, we will help you understand your ideal client inside and out. We work with you to understand technology buyers’ psychology, aspirations and buying roadblocks. We help you figure out what motivates them, what alienates them, and, most importantly, what prompts them to move a technology solution off of their “nice-to-have” list and onto the top of their “must-have” roster.
Then, we craft content that will attract qualified prospects to you, while working with you to publicize that content through traditional publishing venues, website content optimization and social media.
Knowing What Your Clients Really Want
The biggest mistake tech companies make when they sell is focusing too much on logic. They craft compelling, logical reasons why their solutions makes sense. Unfortunately, this approach is exactly the wrong way to go about it.
Successful copy engages prospects and builds relationships. The most important way, one you must absolutely not neglect, is to engage your prospects and clients on an emotional level. This is easier said than done, however. Using our five-step customer-engagement process, you’ll learn how to identify customer needs and pain points. You’ll learn how to differentiate real pain points, or those that motivate prospects into buying decisions, from nuisances and annoyances.
Make Your Message Count
Finding a writer who understands both old-school, tried-and-true copywriting techniques and Web 2.0 marketing is a challenge. Even more difficult is finding one with enough experience with technology to understand your business in depth. Harder still is finding a writer and marketing consultant who knows how to stay true to your core message when writing copy that amps up your sales funnel.
Find out why we’re different ›››
Using Content to Attract Qualified Leads
Are you struggling to attract qualified leads through compelling content? Are your list-building efforts alienating what could be your best leads? Are you undervaluing relationships by pushing too hard to land that next sale – while forgetting about the importance of continuation?
Selling anything is a challenge, hence entire schools of study built around the art of negotiating. Whether you believe in win-win negotiations, the Sun Tzu concept (selling as war) or starting with “no,” you need compelling content to get you to the table in the first place.
Learn how to use content to attract leads and drive sales ›››
Leveraging New Media
Just when you start getting a grip on branding, list building and SEO, your PR and marketing team pushes you to start blogging. Then, it’s LinkedIn. Next, Twitter. Around the corner are the mobile web, FriendFeed and whatever new type of social media comes along.
Keeping up is tough. However, once you understand how important good content and trusted relationships are to any media form, you’ll be confident whenever you tackle whatever’s around the corner.
Remembering What Worked in the Past
There’s a reason why marketers talk about the “law of threes.” Why 7 is a compelling number. Why long-copy works for complex sales. Even as we embrace new media, the old tried-and-true methods of effective marketing and copywriting can’t be ignored. They’ve worked for years and years . . . and years. They still work. You ignore them at your own peril.
